Furthermore, the NFT market is continuing to support extension and innovation. Consider Doodles, a collection of 10,000 generative NFTs launched by creators who were well-established in the NFT community, thanks to their previous NFT project from 2017, CryptoKitties. Rather than launching a new collection of NFTs to follow the first, the Doodles team proposed a mechanism that will allow Doodles owners to re-theme their existing NFT. Such innovations are set to further stimulate the secondary market and facilitate a non-dilutive strategy to extend NFT collections. Doodles’ primary sale raised 420 ETH for the treasury and has generated approximately 80,000 ETH in secondaries by the first quarter of 2022 – which reflects less than six months of trading.