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Crypto Wallet
One of the massive areas of opportunity comes with giving novice users their first crypto wallet. Consider the highly successful Axie Infinity project: users who access Axie must first create an account. As part of this process, they also get their first crypto wallet. This Axie-associated wallet is the user’s access point to both Axie’s DeFi and the entire decentralized financial ecosystem. Axie’s creators Sky Mavis have persuasive data: 50% of its community have never before used crypto, and a staggering 25% have never opened a bank account. Being the primary wallet provider is an excellent opportunity to increase a customer’s lifetime value.
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