NFT Trading
While many Web3 services allow users to mint NFTs, users then tend to move off-platform to trade the NFT on trading sites such as OpenSea.
This reduces the lifetime value of the client. Client Lifetime Value, or CLV, is composed of a client’s average spend, their spend frequency, and their lifespan as a customer. The contribution of this final factor to the overall value of a client can’t be overstated. Ecosystems are required that encourage community members to stay and trade within that community.
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